Archive | Muttville Senior Dog Rescue

146: Sherri Franklin, Muttville Senior Dog Rescue; Rescue Think Tank, San Francisco

Sherri Franklin, Founder and CEO of Muttville Senior Dog Rescue in San Francisco, shares her journey in animal rescue at the Rescue Think Tank as she celebrates Muttville’s Tenth Anniversary.

Sherri Franklin, a long-time animal advocate and shelter volunteer, founded Muttville in 2007 to save the lives of the older dogs that were considered “unadoptable” and routinely euthanized in area shelters. Working from her house, she saved 27 dogs that first year. She said she “wanted to make senior dogs sexy,” and in fact, has turned the organization into a Bay Area favorite and a national model.

In 2010, Sherri received the Jefferson Award for Public Service, which recognizes those who “inspire others to service.” In 2016, CNN named Sherri a CNN Hero.

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90: Marie Macaspac, Muttville Senior Dog Rescue

Marie Macaspac offers some terrific marketing and branding tips, along with observations on Muttville’s founder Sherri Franklin and how her leadership empowered Marie and others. All part of a larger journey transforming Muttville into one of the premier rescue organizations in the San Francisco Bay Area, with a powerful image synonymous with senior dogs.

Marie Macaspac is founder of both Switchblade Creative Studios and Animal Rescue Marketing. She is also Director of Marketing for Muttville Senior Dog Rescue, which started in founder Sherri Franklin’s home.

Our episode starts when Marie Rochelle Macaspac left behind a corporate marketing job to start her own path. While starting to build her own business, Marie loved that she was able spend most of her days with one of her closest friends – her dog Jazmin – by her side.

A year later, Jazmin died.

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