17: Marie Macaspac, Muttville Senior Dog Rescue: From Good to Great

Marie Macaspac offers some terrific marketing and branding tips, along with observations on Muttville’s founder Sherri Franklin and how her leadership empowered Marie and others. All part of a larger journey transforming Muttville into…

one of the premier rescue organizations in the San Francisco Bay Area, with a powerful image synonymous with senior dogs.

Marie Rochelle Macaspac is founder of both Switchblade Creative Studios and Animal Rescue Marketing. She is also Director of Marketing for Muttville Senior Dog Rescue, which started in founder Sherri Franklin’s home.

Our episode starts when Marie Rochelle Macaspac left behind a corporate marketing job to start her own path. While starting to build her own business, Marie loved that she was able spend most of her days with one of her closest friends – her dog Jazmin – by her side.

A year later, Jazmin died.

Marie eventually volunteered for Muttville. A major moment occurred in 2008 when the band Gogol Bordello offered to perform a benefit concert for Muttville. Marie’s marketing instincts kicked in to help make the concert a success, and led to Marie helping with the growth of Muttville through a variety of marketing and branding strategies.

We get the sense from the interview that Marie’s personal growth and Muttville’s growth are intertwined. Thanks to Marie for sharing her story.

If you are in Southern California, you can see Marie present at the Animal Care Conference in Long Beach, California with her session called, “Social Media Unleashed.” From March 6 to 8, 2016.

Donate!
If you’d like to make a donation to Muttville, click here http://www.muttville.org/give

Marie Macaspac Jazmin

Marie Macaspac + Jazmin

Marie Macaspac Ocean Blue

Marie + Ocean Blue

Marie Macaspac Collette

Marie + Collette


Resources

Muttville

Muttville’s Facebook page with over 369,000 followers!! Facebook Page
Muttville’s entire video channel YouTube Channel

Switchblade Creative Studios, founded by Marie and focused on cause-related, socially responsible, and non-profit organizations.

Animal Rescue Marketing, Marie’s marketing organization focused on animal rescue

Gogol Bordello, the band whose benefit in 2008 at Slim’s in San Francisco inspired Marie to use her marketing skills for Muttville’s benefit

Rescue Row is the nickname for the street in San Francisco that is home to four different animal organizations, including Muttville.
http://rescuerow.org/

Animal Care Conference in Long Beach, CA from March 6 to 8, 2016, where Marie will present on social media strategies

Toni’s Kitten Rescue, an organization Marie mentions in the episode

All of Pawprint’s music is composed by Luke Gartner-Brereton. Luke is a musician based in Australia, and he composes a wide variety of songs and musical loops http://vanillagroovestudios.com http://soundcloud.com/luke-gartnerbrereton

If you want to learn more about Nancy and Harold, go to our About Us page at thisispawprint.com/about or listen to our introductory podcast episode, “Fifty Puppies and a Podcast.” http://thisispawprint.com/000 Thanks again to Marie Macaspac!

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