Marie Macaspac offers some terrific marketing and branding tips, along with observations on Muttville’s founder Sherri Franklin and how her leadership empowered Marie and others. All part of a larger journey transforming Muttville into…
one of the premier rescue organizations in the San Francisco Bay Area, with a powerful image synonymous with senior dogs.
Marie Rochelle Macaspac is founder of both Switchblade Creative Studios and Animal Rescue Marketing. She is also Director of Marketing for Muttville Senior Dog Rescue, which started in founder Sherri Franklin’s home.
Our episode starts when Marie Rochelle Macaspac left behind a corporate marketing job to start her own path. While starting to build her own business, Marie loved that she was able spend most of her days with one of her closest friends – her dog Jazmin – by her side.
A year later, Jazmin died.
Marie eventually volunteered for Muttville. A major moment occurred in 2008 when the band Gogol Bordello offered to perform a benefit concert for Muttville. Marie’s marketing instincts kicked in to help make the concert a success, and led to Marie helping with the growth of Muttville through a variety of marketing and branding strategies.
We get the sense from the interview that Marie’s personal growth and Muttville’s growth are intertwined. Thanks to Marie for sharing her story.
If you are in Southern California, you can see Marie present at the Animal Care Conference in Long Beach, California with her session called, “Social Media Unleashed.” From March 6 to 8, 2016.